STANLEY CUP.
Baker Film Co. was commissioned by the NHL to capture the Stanley Cup with quiet reverence — no theatrics, just the raw presence of one of sport’s most iconic trophies.
OVERVIEW
WHAT WE BUILT
• 10x30 reflective RGB stage (DMX-controlled)
• Robotic-arm precision moves
• Probe-lens macro for texture and scale
• Hero film
• Still-photo suite (macro + full form)
• Social micro-moments
DELIVERABLES
A fine-art approach: controlled reflections, intentional framing, subtle movement, and natural light to let the Cup’s mythology speak for itself.
EXECUTION
A restrained, cinematic portrait underscoring the Stanley Cup’s unmatched weight and history.
OUTCOME
RANGERS.
centennial.
Baker Film Co. led full production for the New York Rangers’ Centennial Jersey Launch — a heritage — forward campaign blending 100 years of legacy with modern cinematic storytelling across broadcast, digital, and in-arena content.
OVERVIEW
WHAT WE BUILT
• Custom stage with archival projection, smoke, and LED backdrops
• Filmed Mark Messier and current players to connect eras
• Projection-mapped history, archive footage, and jersey details
• Hero portraits and wides for broadcast and arena playback
• Hero launch film
• Social cutdowns + BTS
• Arena loop for Jumbotron playback
DELIVERABLES
One-day shoot with coordinated film/stills teams, using projection and dynamic lighting for a classic-meets-modern look.
EXECUTION
The Rangers unveiled their Centennial identity with a cohesive visual language spanning all platforms — uniting fans, players, and alumni around a shared century of history and pride.
OUTCOME
DOORDASH.
THE BRUNSON.
Baker Film Co. led full production for a DoorDash collaboration with Jalen Brunson and Action Bronson — a New York–driven food series celebrating local delis through culture, personality, and taste. Hosted by Action Bronson, the project was built for YouTube and social, blending sports, food, and entertainment in a studio-controlled environment.
OVERVIEW
WHAT WE BUILT
• Deli-inspired custom set inside the MSG studio
• Practical production design using authentic NYC deli elements
• Host-led format centered on tasting, conversation, and rating
• Long-form YouTube episode
• Social-first cutdowns
• Stills and promotional assets
DELIVERABLES
Two-day studio production with a dedicated pre-light and set build, followed by a full shoot day. The setup allowed for efficient coverage and kept the focus on chemistry, pacing, and performance. Three local delis were featured, with one sandwich ultimately crowned “The Brunson.”
EXECUTION
The series delivered culturally fluent branded content rooted in New York food culture, pairing an elite NBA athlete with an iconic culinary voice. The result was a highly shareable, personality-driven piece that reinforced DoorDash’s role in discovering local favorites.